Sustainability experts see Gucci’s announcement as a beginning, a door opening to a more conscious future of fashion – but they are also quick to stress that the goal is far from reached. And other luxury brands were the first to follow Gucci’s example: Michael Kors, Saint Laurent and Marc Jacobs have all removed their shows from the official Fashion Week calendar in September.Īs Fashion Weeks plan a partly digital, partly physical return, a more urgent question arises: is there a future for seasons in fashion at all? Gucci Spring Summer 2019 Fashion Show. Like many other luxury brands, Gucci used to launch approximately five collections per year – not many compared to fast-fashion houses churning out a new range almost every week, but still a considerable increase from the twice-per-year launches of decades ago. It sounds like Michele, like so many of us, faced a period of introspection in lockdown, which just may spark a revolution in fashion. “The change I imagine involves the capacity to reconnect with the deepest reasons that inspired my entry into the fashion realm,” wrote Alessandro Michele in a Gucci Instagram post. And two years later, Gucci still leads the way: where powerhouse creative director Alessandro Michele goes, fashion tends to follow. So in May, when Gucci announced that it would be turning away from the seasonal autumn/winter and spring/summer model in favour of two seasonless shows per year, fashion insiders listened up. ![]() ![]() When Gucci decided to drop fur in 2018, names such as Burberry, Versace, Michael Kors, Chanel and Prada all followed suit. What drives change in fashion? On many occasions, it starts with one – often rather powerful and influential – designer to create a ripple effect.
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